Yahoo! has entered into a similar deal with Twitter as Google did recently. Why? Kansas Citians want to discover and share tweets everywhere ranging from SMS and TV, to apps and the Web. For a global network of 600 million people, Yahoo! represents another portion of the Web. Typically, people are Google or Yahoo! surfers in Kansas City. Similar to the partnerships Yahoo! has made with other large internet companies, Yahoo! will receive what has been dubbed "Firehose"—a full feed of public tweets sent to Twitter and its partners every second of every day from all around the world, including Kansas City.
Through this arrangement, people will be able to find relevant tweets in Yahoo! Search as well as other popular products and properties, including the Yahoo! Homepage, Yahoo! Mail, Yahoo! Sports, and more. Yahoo! will also be able to build unique Twitter clients into their properties making it easier for folks to tweet wherever they feel comfortable within the Yahoo! network.
From the perspective of Yahoo!, the partnership represents a big opportunity. Tweets may be short, but they have proven over and over again to contain valuable information. As the Twitter information network grows and expands, it becomes more valuable for everyone who participates.
Through this arrangement, people will be able to find relevant tweets in Yahoo! Search as well as other popular products and properties, including the Yahoo! Homepage, Yahoo! Mail, Yahoo! Sports, and more. Yahoo! will also be able to build unique Twitter clients into their properties making it easier for folks to tweet wherever they feel comfortable within the Yahoo! network.
From the perspective of Yahoo!, the partnership represents a big opportunity. Tweets may be short, but they have proven over and over again to contain valuable information. As the Twitter information network grows and expands, it becomes more valuable for everyone who participates.
Twitter as worked out agreements with Google, Bing and Now Yahoo!. Who is next?
It seems that Twitter is aggressively working to expand the use for businesses to use Twitter. Add the valuable apps that have been introduced and I'm not sure why a business in Kansas City isn't using Twitter.
Let us know what you think or add to our blog by writing a comment.
Blog post written by the Dowell Taggart Team of RE/MAX Best Associates
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