"At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And with steam, you can power a train."
S.L. Parker, Motivational author
We've all watched a pot of water at one point or another in our lives. At 211 degrees nothing much happens. A second later we turn our head to turn our attention elsewhere and suddenly, a bubbling and steamy boil.
Keep the idea of a pot of water front and center in your mind when it comes to your business. As S.L. Parker says in his quote, it's a one degree difference that turns hot water into steam. While you may not be able to see the effects of the "heat" you're putting into your business, place a little faith in the idea that everything can change in an instant. The moment you decide to give attention elsewhere, is the moment that your path could change.
This is especially true of your efforts in social media and online marketing. Much stock is given to the idea that in the digital age we can track every click, understand the source of every lead, and "drill down" into our metrics to tell us what the magic formula is to make that one-degree difference. Business people are so caught up in ROI and quick to get rid of items with no ROI. Not everything has ROI.
What is the ROI of your mobile phone? How about the ROI of your car?
See not everything has a ROI in our business.
The online world of social media is much like your mobile phone. Social media doesn’t necessarily have an ROI. It can, but sometimes it will not. Many people manage their social media like the watching a pot that never boils. You should spend more time building the fire and less time taking the temperature. Don't try and evaluate every post or update. You'll know when you've crossed the crucial degree. Steam will rise. You won't be able to miss the boil or point where social media will start delivering a ROI.
Keep in mind that while YOU shouldn’t evaluate each post separately, your audience, your friends, your contacts....Take it all into account.
The thing about Social Media is that communication is permanent. It’s all kept somewhere on a server, waiting to be found be anyone with curiosity, or the odd search engine. So while you shouldn’t worry about every single post, you should be posting, commenting, with a strategy....with intention.
Your public persona reveals itself through your humor, openness, stance on community issues, even your pictures. Your character matters.
All of this goes into the boiling and steaming water....ready to boil. A client, a friend, friend of a friend....reading what you post, looking at your pictures, sees your comments, laughing with you online...sees you through all of those channels, and decides you have what it takes to help.
While you weren’t paying any attention, just being yourself, having a little fun....BOOM....It’s boiling!
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For a reason...should we talk?
Blog post written by the Dowell Taggart Team of RE/MAX Premier Realty
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