How to make your customers fall in love with your real estate business website
You have just spent the past two weeks redesigning your website. Now you want to have someone critique it. Who do you ask?
A friend, family member or maybe a web designer?
Will they offer a true critique? Probably not. Don’t get me wrong. They like you too much and probably want you to succeed but they will do business with you no matter how your website looks.
Who should review your recent changes?
In the court of “Your Real Estate Website”, your current, future and past customers are your judge and jury. It maybe hard to meet future customers but past and current customers are probably happy to make a quick review of your real estate website.
And all too happy to share their insights.
The rules of online marketing and creating a website may be unwritten but they are set in stone. Give your customers a really good reason to trust you, like you and provide outstanding experience and the customer will do business with you.
Heck, they will become your raving fans.
That’s because customers want you to make their decisions easy. Your attitude is nearly everything. Customers want you to show a certain degree of eagerness, but not desperation. They want you to believe in yourself and demonstrate why they should believe in you too. They want you to be fun but also professional. They want to trust you.
Customers are on information overload because they are bombarded by the wrong information. What the customer is really looking for is an expert who will provide them an outstanding experience.
If the next customer decided to spend $100 Million, how would you greet them at the airport. Probably with a chauffeured limousine, right?
Why? You want to make this customer feel special, right?
You want to work with this customer again, right? Heck, you even want referrals from this customer, right?
Give your customers outstanding service.
When it comes to your real estate website, what can you do to send the message to your customers that you’re the expert and that you provide outstanding service? If they choose you they will have an unbelievable experience.
Your website is a tool for your customers to find you. Design your website to have your customer fall in love with it.
The top 10 ways to get your customers to fall in love with your website are:
1) You can answer questions that customers have in your area.
2) Engage with your customers.
3) Share similar positive experiences from past customers.
4) Host a weekly video tidbit.
5) Post pictures of happy customers.
6) Provide quotes from past customers.
7) Host a weekly real estate Google Hangout.
8) List your Top 10 Services with an emphasis on customer experience.
9) Create interesting non-pitchy content.
10) Show how you deliver what you promise.
Extra Tip-Stop selling....Relax
At the end of the day, what you’re working to cultivate is a trust by your customer in an environment lacking human interaction.
People want to be treated as people...not contacts.
These are just a few of the ways that you can cultivate that trust, forge new relationships and enhance existing ones. Just like falling in love is just the first step in a relationship; you have to deliver outstanding service once you meet your customer for the first time.
RE/MAX sells more homes than any other real estate company.
For a reason...should we talk?
Blog post written by the Dowell Taggart Team of RE/MAX Premier Realty
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