Sears Holdings Corp is closing 100-120 stores due to what they call poor sales.
Hmm . . .
Have any of the executives from Sears Holdings Corp shopped their stores lately? Yes, they have poor sales but lets get to the root of the problem.
Their staff is older, not knowledgeable nor helpful. Yes, their salespeople can sell ice to an eskimo, but times have changed. People get burned once or twice and they will remember for ever.
The last 4 or 5 years, my family and I have always shopped at Sears for Christmas presents. After being shafted on presents the past couple years, I vowed not to shop at Sears again. This past Christmas, I didn't even window shop at Sears.
If Sears wants to change their direction, I would think that they need to bring their sales force up to times. Maybe make them read "How to Master the Art of Selling" by Tom Hopkins or a similar book. It is not all about sales, it is about problem solving.
Although none of the Sears or K-Mart stores have been confirmed that they will be closing in Kansas City, it is only a matter of time, unless they revamp their sales technique.
RE/MAX sells more homes than any other real estate company.
For a reason...should we talk?
Blog post written by the Dowell Taggart Team of RE/MAX Premier Realty
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