How Do You Hire a REALTOR?
Hire those who get results or die trying....
My mentor in this business, Steve, always reminds me that even though this business is about customer service, meeting client’s needs, etc....In the end, is that it’s all about results.Getting results for clients.
No results, no pay.
There’s zero, zip, nada, no reward for tryin’ really really hard, yet failing to generate the results for which you were hired.
That one harsh reality is what chases most from the real estate business.
When asked about what the difference makers are for successful brokers and agents, the usual short list emerges. Hard work, correct priorities, all the usual skill sets, knowledge, and more. But what really sets the leaders apart (besides the superior results that they produce) is the edge they have in overall knowledge.
Results separate the posers from the agents who deliver the “Unfair Advantage”....
The one indisputable question I ask....
I typically get arguments at this point, at least until I ask one question:
- When you hire any professional to do anything profoundly important for you, do you want him/her to be massively knowledgeable or is there something more important? (And yes, honest/integrity is assumed here, so please don’t make that an issue.)
Your potential clients know superior knowledge in an agent when they see/hear it. It’s something you can’t fake for any real period of time. Name a profession where a significant edge in knowledge doesn’t lead to enhanced consumer confidence.
In my experience, it’s one of the most underrated, undervalued components in what a real estate agent brings to the table. The more your potential market discerns superior knowledge on your part, the more popular you’ll become.
Sounds simple, doesn’t it? Then why, oh why, is it so often downplayed in our industry? Because....
Brokers hire agents to fill seats and pay fees....
Whether or not the agent sells anything is a non-issue. In the short run, agents will pay those fees because they are buying a job. Brokers have to give these folks hope in order to keep them paying fees....These newbies come up with the darndest reasons for excusing the need for massive market knowledge....
When you hear these excuses, run, don’t walk....
“I can spend more time finding your dream home; I’ve got more time on my hands than a more experienced agent.”“I can treat your listing with more attention, because I’ve got more time on my hands.”
I’m not partial to any ‘old-fashioned’ ways of getting things done. I have an open mind to new ideas, because I’ve got more time on my hands.”
Would you prefer to work with 2 Realtors that have delivered more then 700 homes to happy clients?
Should we talk?
RE/MAX sells more homes than any other real estate company.
For a reason...should we talk?
Blog post written by the Dowell Taggart Team of RE/MAX Premier Realty
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