Why do people act like you have coffee breath when you post a tweet of Facebook status update?

This analogy came to me this morning. My daughter wanted a hug this morning. As I moved toward for the hug my daughter said, "ewe". She then moved at a road runners pace away from me.

At first I thought she was taking this K-State- KU thing a little far. Then she said what is that smell.

You see I got up early and I had already downed 8 cups of dark black coffee.

Now back to social media. If all you are doing is posting sales statements and boasting about yourself, your audience will move away from your message.

Start by knowing your audience or customers. Tweet and post on Facebook information that they want to hear. Add content that will create a relationship.

If you attended a networking event and the discussion was about which search engine is best to use, Google or Yahoo, would you stand up and say "You need to buy this widget because it will help you sleep better?"

If you answered no, then why would you do it online? If you answered yes, then you are beyond help.

When you are posting a tweet or status update, post content that your audience or customer will find useful. Try to create a relationship by asking a question or adding a "Call to Action Statement." Make your message interesting to your audience or customer.

If you need a test, run your tweet or status update by a friend and ask them to be honest. If this doesn't work. run it by me.

It is ok to mix a little sales and info about you. It is when you say the same thing over and over.

Social Media is more than advertising on a billboard. It is advertising with social interaction. If you are not getting any interaction, then your message is boring to your customer.

Let us know what you think or add to our blog by writing a comment.

Blog post written by the Dowell Taggart Team of RE/MAX Best Associates

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