The 30 reasons why you need to use Google Plus are:
(I actually have 75 reasons, but they get very highly technical).
1. Google, NOT Twitter, Facebook, Linkedin, Pinterest or Instagram, dominates the web search. By being on Google Plus, you increase your odds of being found on Google by influencing your followers and your followers of followers searches. This is why it is important to have a large number of customers following you. This is called Google Plus Your World.
2. Google Plus behaviors go into the Google ranking algorithm for your web pages. Post consistently with your keywords and Google will most likely take notice with its search results.
3. Google added Google +1 as a social confirmation of sites. Google rewards sites with more +1’s. Start a campaign of +1 sites and hopeful people will reciprocate.
4. Google Plus is integrated with tools you may already use. You are using Google plus if you use tools like Gmail, Youtube, Picasa, Maps, Local, Blogger, News, Drive, Google Now, Android, and Chrome.
5. If you complete your profile on Google Plus and make it public, you’re helping Google find you easier. Most people do not know this but your Google Plus profile is indexed on Google so it is important to add your important keywords on your profile.
6. Google Plus is associated with the top browser, Chrome, and top mobile phone platform, Android. Twitter, Linkedin and Facebook do not have their own browser and mobile phone platform. Think about the possibilities in the future.
7. Google Plus is the social layer of Google Searches and it will get bigger. People will trust their friends over a website review or from a review from someone they don’t know. Lets say a customer pulled your company up on Google and they saw a review from a friend of theirs. Statically, most people will read the review from their friend before they click to go to your website. Reviews by your friends is important. In addition, you can share content on Google Search with your Google Plus friends.
8. Circles are a natural way of managing, sharing, and sorting through friends on Google Plus. Google was built with circle has a fundamental principal. On Facebook and Twitter this is an afterthought that has many holes. Google encourages you to share information to certain friends. You might not share the same information with your employees as you would with your family or your rugby buddies, right? It is easier and safer to share content on Google Plus.
9. You truly have control over your data. You can choose who sees your data. You can also make it public or share with extended circles. You can even download ALL of your data, pics and videos and delete your Google Plus account at anytime. What, you can export all of your data from Google Plus? Try that with Facebook and Twitter and let me know how it goes.
10. Safer photo tagging on Google Plus. Have you ever had an embarrassing picture of you or post about you tagged and added to your profile on Facebook? Maybe it was mistake because the Facebook recognition facial software was incorrect or friend mislabled you. First, G+ does not utilize the facial software because they have found that over 35% of the tags on Facebook are incorrect. Also on G+, you will receive a notification when you are tagged and you can immediately remove the picture and or post not just from your wall but from G+. You can also set it up to review ALL tags of you before they are posted. On Facebook you can only control what is on your wall, not an embarrassing picture that is shared amongst friends.
11. Google Plus has an easy profile setup. If you’re using gmail, Youtube, Drive, News, Chrome or any of the other programs in Google, Google already has most of your data.
12. Higher visibility ranking on Google Search. By having a completed profile and business page, you will rank higher on a public Google Search for the the keywords you have used on your profiles. This is different than the Google Search reasons given in 1 and 2.
13. Google Plus has single post muting. Have you ever had a post on Facebook get off target, or there are too many comments. You can mute that post on Google Plus. During the election periods I use this option frequently on G+.
14. No contest or games allowed on G+ Business pages. Google is looking to making relationships more authentic. Does having 2000 likes on your Facebook Page due to a contest or an ad campaign result in more business? NO. Statistically, more likes does not increase into more sales. Google has found that more engaging authentic relationships does result in more sales. Use the tools within Google Plus to connect with the right influencers, customers and potential clients. Did you know that less than 18% of the people who have liked your Facebook Page will even see your content? Statistically, I'm being very generous because many business people who have a Facebook Business page would love to reach a 10% audience. That just is not the case on Google Plus with your friends, customers and clients choosing whether or not to read your content.
15. Google Plus has the best search component. It makes sense since Google is a search engine company, doesn’t it? Search Sparks (data from AP and national news), friends, post and much more. Have you ever tried a search on Facebook? Might as well go to Bing, right?
16. G+ has a better mobile application on Android. The Android app is fast and allows you to do many of the fun stuff. Have you tried Facebook on a mobile device. It is slow, a data hog, and is missing many parts that are on the web version.
17. Insanely cool group chat and Hangout feature. With Google Plus you can have a video conference with 9 other people at once and also have a group chat. Include charts, pics and videos. You could host a private chat room and talk about your product or have a chat room with your sales team.
18. Google Plus features a better picture gallery that can instantly upload from your mobile device. Pictures are saved as private but you can edit them and share to the world very easily.
19. Facebook is in 2nd place with sharing videos. Google is # 1. Upload your videos to G+, Youtube or Google Hangouts on Air. Google makes it easy to add and share videos. Hope it makes sense that Google will find your videos easier, right?
20. Easy to research and add friends who are not on G+. Have you ever tried to research or add a customer on Facebook who was not on Facebook? It is next to impossible. It is easy to do on G+. Just add their email. Google will try to auto complete the rest of the information if they are not on G+. Go ahead and add them to a circle, like your customer circle. Anytime you share content on G+ with your customer who is not on G+ they will not see a post but rather an email in their inbox. Isn’t that cool and a great way to deliver a monthly newsletter or a blowout sale?
21. No Friend Request fatigue like on Facebook. Google Plus has implemented circles. Add whom you want, when you want. People who have circled you, but you haven’t circled them back, can still see your public post.
22. Track the hottest topics and trends on Google Search or Google Plus in the explore tab.
23. Create an event and share it with your friends or a circle. You can even have the event added to their calendar.
24. Facebook has Business Pages, Google has business pages, local pages and Google Maps pins. Google makes it easier for businesses to be found. Did you know that Google Local and Maps is used more than the Yellow Pages? In addition, over 80% of the business searches are done on mobile devices. Something Google has mastered quite well.
25. Google Plus makes it easy to bookmark a site. You can either +1 a site and it will be stored on your Google Plus Profile under the +1 Tab or you can share a site to a empty circle. I have created a Bookmarks circle and share interesting post and web pages to that circle.
26. You can save searches on Google Plus. Save people searches, sparks searches or G+ post searches. You can also save searches saved about your business, yourself personally or competitors. I have over a 100 searches saved and frequent them during my down time. Great way to stay on top of things. How do you do this on Facebook?
27. Share Google Docs and Drive documents with your G+ followers. You can also collaborate projects at the same time with real time sharing.
28. Google Plus has an analytics tool second to none via Google Analytics. In Facebook, a limited analytics is only available on Facebook Pages.
29. By using Google Plus, your Google Search will be customized. This means that you should receive more relevant results for your searches. Find something of real interest and share it with your circles or the Public right from your Google Search.
30. Google has a spam detection plan. Google has in and out servers that are seperated by a spam detecting server which means your computer and mobile devices will run much, much smoother. I'm not going to go into much detail about Facebook other than to say that I have seen poor computer benchmark test showing how antivirus software quarantines data from Facebook's poor design.
Be sure to checkout -
A Short Guide to Google Plus and the first 18 steps to get you started on G+
Have any questions about Google Plus. Feel free to contact me. Or Better yet, lets do a Hangout.
Chris Dowell's Google Plus Account
RE/MAX sells more homes than any other real estate company.
For a reason...should we talk?
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