Why I eliminated the word listing agent on my professional real estate resume . . . if a agent can't market themselves, how are they going to be effective in marketing your home for sale?

Why I eliminated the word listing agent on my professional real estate resume . . .  

I not a listing agent.  I don’t list property. Matter a fact I can't remember the last listing contract that I have actually completed. I create strategic marketing plan for home sellers.  I directly influence the marketing and sales process on behalf of my home sellers.

The words “listing agent” completely devalues the work of an effective full time professional real estate agent.  Anyone can list property for sale.  A minimum wage worker can list a home for sale.  My assistants can list a home for sale. My kids can list properties for sale. The listing process has gotten so automated that even my computer can list a property for sale. Do you get the idea? 

A listing is essentially a commodity. A listing can be done by anyone who can read and write and fill in the blanks.  That is why I am not a listing agent. Listing agents get their real estate commissions reduced because the offer no real value and they're replaceable. Listing agents are all the same and must compete on a fee. If you don't need much service or marketing, there is an eager agent who will gladly reduce their fee. Listing agents are most certainly not worth the many thousands of dollars they are often paid.

The real work is not listing a home for sale. It is implementing a marketing program.

That is why I'm a marketing agent.  Marketing agents create strategic plans to have the greatest influence on price for their home sellers.  Marketing agents have unique ideas that create real value.  Marketing agents are worth more than their pay.  Great marketing agents are irreplaceable. 

A listing agent will list a home for sale, put the home on the local MLS and pray that a hodge podge of ads will create results. 

Marketing agents know how to market. They are so good at it that they are found on the top of Google on popular keywords. Heck, if a agent can't market themselves, how are they going to be effective in marketing your home for sale?

If you're thinking about listing your home for sale in Kansas City, compare a listing agent to a marketing agent. In this real estate market you may be happy you did.

RE/MAX sells more homes than any other real estate company.
For a reason...should we talk?

Blog post written by the Dowell Taggart Team of RE/MAX Premier Realty 

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