Three Reasons Why Kansas City Homes Fail to Sell - Part 1

Three Reasons Why Kansas City Homes Fail to Sell-Part 1

So your home hit the market, you were pumped up to sell, and pumped up to move!

A month or two goes by, discouragement sets in....the listing expired without selling. Statistically, the largest bubble in our selling data shows homes receive the most traffic in the first 30 days, and most sell within 90 days....

So why do one-third to one-half of the homes on the market fail to sell the first time around?

What should you do now? DON’T panic! Years of experience and client feedback tells us there are 3 primary reasons your home did not sell....

Marketing plan inadequate

Condition was poor

Priced too high

Let’s get started....

Marketing

Was your home “listed” or was your home “marketed”?

Understand a basic truth; of the 8500 licensed agents in the KC Metro area, only 6500 are members of our Board of Realtors, of that group, maybe 350 earn a full-time living through real estate sales.

Yep. OVERWHELMING population of part-timers....

What does that mean to you?

All of your marketing should be geared toward 2 groups; the 87% of all buyers who search online, and the overwhelming percentage of part-time agents who do not know much about our business, or about the data they view via our MLS.

Every piece of correspondence regarding your home must be written so that a part-time agent can adequately and accurately describe your home to a client. Believe me, a full-time agent will readily show and sell a well-constructed listing....

As for the 87% that start their search online? They expect great pictures, a compelling narrative, and the ability to project themselves into their dream home based on what they see online.

Inadequate marketing and advertising will result in limited buyer activity, and no sale.

On the other hand, if your home received many showings, and still failed to sell, that indicates your home is priced too high, or that you have condition problems. If you have reached your limit as far as your investment in the condition of your home, and it still has not sold, you have a simple solution....three simple words....

Lower
Your
Price.

If your home didn’t receive the traffic required to sell, know that RE/MAX sells more homes than any other real estate company.

For a reason...should we talk?

Look for the next part soon . . .

Let us know what you think or add to our blog by writing a comment.

Blog post written by the Dowell Taggart Team of RE/MAX Best Associates

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